Australian
fashion brand
BONDS
Art Direction / TVC / Photography / POS
Australian brand BONDS is truly iconic. Their clothes and campaigns have been loved by Australians for decades.
I art directed multi-platform launch campaigns from 2008 to 2011 for Bonds Young Women's Underwear, as well as Youth Tees and Sweatshirts.
(Below) BONDS 'Feel The Colour' TVC (featuring Rachel Taylor)
Winner of the B&T-Ipsos People's Choice Award 2011 and the second most Googled Australian ad of the same year.
(Below) BONDS Female Youth Underwear Print and POS campaigns 2008-2012
BONDS Tees 2010
