MILO is one of Nestle's biggest global drink brands. Their mission? To get kids off the couch, and onto the sports field.

To make this happen MILO launched the Champ Squad globally – with Football World Cup winning superstar Kaka as the face of the launch.

We created a platform that allows kids to track their activity, create a their own digital avatar and upgrade it based on how much they move.

The campaign crossed every touchpoint, from film to wearable tech, to websites, apps and even augmented reality packaging. 

It launched in Australia, New Zealand, Africa, South East Asia, Central America and Brazil in February 2017.