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Samaritans

24 hour helpline
for the helpless

Creative Direction

Cannes 2017 – shortlist

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For those suffering from depression, it can feel like they are in a cage, trapped by their inability to speak. Using this insight we created three unique typographic artworks that use  the Chinese characters for ‘Helplessness’, ‘Loneliness’ and ‘Hopelessness’ to form cages.

 
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Credits

Creative Direction: Sarah-Leith Izzard, Mike Pearson
Art Directors: Vivian Lam, Stratos Efstathiou
Copywriters: KaiFung Chan, Amy Thompson
Illustrator & Typographer: Jordan Metcalf