'Staying Alive'
with MTV and
Dick the Dog

Creative Direction / Film

Teenagers are one of the only demographics in which the HIV rate is rising, and they no longer respond to shock tactics or finger wagging. We needed to position MTV as a sexually non-judgemental ally with a sex positive message.

We created a film with the message that you can have more sex and more fun when you wear a condom… just like our animated creation Dick the Dog.

Play film below

Legendary French animation duo Mrzyk and Moriceau created our out-there film about Dick and his (safe) sexual awakening.

Seeing as it was for such a good cause, the music track 'Riding In My Car' by folk legend Woody Guthrie was given to us by the Guthrie family.

Launched on Valentines Day 2017 in 50 markets worldwide. The general consensus on Twitter about #dickthedog was "WTF?" ... in a good way.

And it made it onto It's Nice That... which was very very nice.

Its Nice That.jpg

Credits

Creative Direction Art: Sarah-Leith Izzard
Creative Direction Copy: Mike Pearson, Paul Suters
Animation: Mrzyk & Moriceau