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Nikon D850 Global Launch

The D850.
Nikon's largest ever global launch.

 

Creative Direction / Film / Print / Social Content

Ciclope 2018 – finalist in Cinematography

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How do you prove the game-changing capabilities of Nikon's most advanced DSLR camera to the world? We challenged four of Nikon's top ambassadors to be the first to use the D850 to take the shot of their lifetime.

 
 
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We followed each photographer around the world in pursuit of their dream shot – capturing the determination, passion and hard work that lies behind great photography. The resulting documentaries, shot entirely on the D850 by award-winning documentarian Mark Bone, take viewers from the heart of Africa, to the historical splendour of Budapest, to ancient Sicily, to the grit of urban Athens. 

 
 
 

The Delly Carr documentary was shortlisted for Long Form Cinematography in the Ciclope International Festival of Craft 2018.

 
 
 
 
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Above: David Yarrow’s final shot

Above: David Yarrow’s final shot

 
 
 

The documentaries are supported by multiple TVCs, key visuals, print, and social content for each photographer, for global distribution. The result being that the D850 sold out worldwide in record time.